This policy explains what cookies and tracking technologies we use, why we use them, and how you can control them. We aim to be direct and transparent about our tracking practices.
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work efficiently, remember your preferences, and provide analytics information to website owners.
We also use related tracking technologies including pixels, scripts, and local storage that function similarly to cookies.
2. Cookies We Use
Essential Cookies
These cookies are necessary for the website to function. They cannot be disabled.
- fracad_cookie — Stores your cookie consent preference. Duration: 1 year. First party.
- fracad_member — Stores your database login session (member area). Duration: Session / until logout. First party. Only set if you log in to the member area.
- fracad_webinar_expiry — Stores the countdown timer state for the webinar replay page. Duration: 48 hours. First party.
Analytics Cookies
These cookies help us understand how visitors use our site. They collect data in aggregate and anonymised form.
- Google Analytics (_ga, _gid, _gat) — Tracks page views, session duration, and usage patterns. Data sent to Google servers. Duration: Up to 2 years. Third party (Google LLC). Google Privacy Policy.
- PostHog (ph_*) — Session analytics and product usage tracking. Duration: Up to 1 year. Third party (PostHog Inc). PostHog Privacy Policy.
Marketing and Tracking Cookies
These cookies are used to measure the effectiveness of our advertising and to capture form submissions for our CRM.
- Meta Pixel (_fbp, _fbc) — Tracks conversions and ad performance for Meta (Facebook/Instagram) advertising. Duration: Up to 90 days. Third party (Meta Platforms Inc). Meta Privacy Policy.
- GHL / LeadConnector External Tracking Script — Captures form submissions and page visits to sync contact data to our CRM (GoHighLevel). This script does not set long-lived cookies but does capture your email when you submit any form. This is essential for managing your program access and communication with us. Third party (HighLevel Inc).
4. Your Consent Choices
When you first visit FRACAD, you are shown a cookie banner with two options:
- Accept All: All cookies including analytics and marketing cookies are enabled.
- Essential Only: Only essential cookies are enabled. Google Analytics tracking is disabled, Meta Pixel consent is revoked, and PostHog opt-out is activated. The GHL form tracking script remains active as it is necessary for form submission processing.
You can change your preference at any time by clearing your browser's local storage for fracad.com (which will show the banner again) or by contacting us.
5. How to Manage Cookies
In addition to our cookie banner, you can manage cookies through your browser settings:
- Chrome: Settings → Privacy and Security → Cookies and other site data
- Safari: Preferences → Privacy → Manage Website Data
- Firefox: Options → Privacy & Security → Cookies and Site Data
- Edge: Settings → Cookies and site permissions → Manage and delete cookies
Note that blocking all cookies may affect the functionality of some parts of our website, including the member login area.
Opt-out tools
6. Changes to This Policy
We may update this Cookie Policy as our use of tracking technologies changes. The "Last updated" date at the top of this page will reflect any updates. We recommend checking this page periodically.